Maestro Group
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1. Demand generation: Materials of broad interest used at the top of the demand generation funnel.

TYPES OF CONTENT:

Materials authored by the company (ebooks, infographics, thought leadership pieces) and outside the company (analyst reports).

HOW TO ORGANIZE?

Content type; audience

2. Product marketing: Product-related content that highlights specific areas of the product.

TYPES OF CONTENT:

Brochures, sales, decks, images, white papers, webinars

HOW TO ORGANIZE?

Content type; product; feature area; target audience

3. Case studies: Where the product is being successfully used and where there are proven business results.

HOW TO ORGANIZE?

Product; vertical industry; region; language

4. Sales tools: Tools to help with the deal

TYPES OF CONTENT

sample contracts, proposal decks, ROI calculators, action plans, pricing sheets.

HOW TO ORGANIZE?

Content type; region

5. Demo material: Any material required to deliver a demo.

TYPES OF CONTENT

Includes scripts, screenshots,and demo presentations.

HOW TO ORGANIZE?

Scenario; region; language

6. Competitors: Information about competitors

TYPES OF CONTENT

Battle cards, third party comparisons, and positioning.

HOW TO ORGANIZE?

Content type; competitor

7. Sales training

TYPES OF CONTENT

Training and courses for onboarding a new seller, learning about the company products and sales process, and sharpening sales skills.

HOW TO ORGANIZE?

Training type; Certifications; Topic area

8. Industry news feed

TYPES OF CONTENT

News feed with information about the company, the industry, key competitors, and key customers.

HOW TO ORGANIZE?

Topic area

9. Brand awareness:

TYPES OF CONTENT

Information about the company, history, leadership team, positioning, value proposition

HOW TO ORGANIZE? 

Topic area