Maestro Group
We help you sell more, faster

The Weekly Buzz

insights + trends

Our blog is an editorial site and collective of our experts dedicated to providing original research and cutting edge advice and insights. Read on to discover a range of topics that matter most to early and expansion stage businesses. Explore in-depth articles on sales, marketing, customer success, content development, training, and much more. 

 
The Weekly Buzz – Mergers and Acquisitions

Three recent Maestro clients have been acquired this year—ItemMaster, GoCanvas, and Contactually—so we’ve been following a lot of news on the topic. While we’re justly proud of the ways we were able to help these companies position themselves and solidify their revenue streams, we are also wishing them good luck with the sometimes challenging process of merging two corporate cultures.

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The Weekly Buzz – The Case Is Afoot

Case studies are one of the most memorable types of business writing you’ll encounter, but they’re also one of the hardest to pin down. They can be long or short, glossy and marketing-focused or dense and technical. (Oh, and the case studies you’ll see in business school are totally different from the ones you’ll see in marketing collateral.) Whichever type of marketing case study you’re trying to create, though, there are a few qualities that can really make it stand out.

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The Weekly Buzz – On the Fly

Are you ready for a physics lesson? How about a sales-is-physics lesson? At Maestro Group, we often riff on Newton’s First Law by saying that “A deal in motion stays in motion, a deal at rest dies.” Sometimes, you can also learn from Newton’s Third Law: “For every action there is an equal and opposite reaction.” Now, I’m not adamant about “equal” and “opposite,” but it is very important to be ready to respond to any client or prospect action. This week we were thinking about how flexible, responsive behaviors can be transformative in every area of business.

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The Weekly Buzz – Team Learning

We’re implementing new approaches to project management at Maestro. In the process, we’re discovering that how we collaborate really differs across different types of tasks—whether it is writing blogs, planning webinars, or delivering sales training and evaluating salespeople. At the same time, working together turns out to be so essential in every area of the business. We just never saw it quite so clearly laid out before. This week’s Buzz is a celebration of teams that work together and learn new things together.

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The Weekly Buzz – Ask Me No Questions, I’ll Tell You No Information

“George was a good little monkey and always very curious.” My colleague Kevin Sambat posted a thought-provoking piece last week on curiosity in sales. He’s not talking about the exact same kind of curiosity as Margaret and H.A. Rey attributed to the famous children’s book character. In fact, at Maestro we definitely do not recommend leaping off cruise ships, placing fake emergency phone calls, feeding trumpets to zoo animals, or basically anything else Curious George ever did.

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The Weekly Buzz – Out With the Old, In With the New

Nobody’s perfect. Everyone can improve. Looking back on 2018 and ahead to 2019, there are places where Maestro has shifted direction. In the broader world of sales and management, there are things that got us chattering in the Buzz but now are no longer that exciting. So today let’s see how things are changing going forward. Put on your seatbelts, folks!

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The Weekly Buzz – Webinars

Webinars have been around for over twenty years, but their popularity has exploded recently. Video-conferencing technology keeps getting better and better, enabling more cool features and larger groups of participants. Maybe your organization already uses webinars or maybe you’re thinking about it. Maestro dived into the medium this year. We love it and can’t stop talking about webinars!

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The Weekly Buzz – Avoid This Conversation

Do you ever find yourself replaying a conversation in your head and wishing it had gone differently? Sometimes things go in a direction you don’t want simply because your priorities aren’t aligned with your prospect or conversation partner. Other times, though, things go off the rails for a reason that was completely avoidable. Here’s three pitfalls you can escape in the future!

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KITEWIRE’s Jere Simpson: The Power of Persistence

Jere Simpson, CEO and founder of KITEWIRE Mobility, believes in making the most of opportunities and resources. The KITEWIRE Mobility brand takes inspiration from Benjamin Franklin, whose amazing accomplishments as an inventor came after failures both as a businessman and a scientist. KITEWIRE Mobility shares this scrappy perseverance to keep trying new ventures even after electrocuting yourself.

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