Maestro Group
We help you sell more, faster


insights + trends

Our blog is an editorial site and collective of our experts dedicated to providing original research and cutting edge advice and insights. Read on to discover a range of topics that matter most to early and expansion stage businesses. Explore in-depth articles on sales, marketing, customer success, content development, training, and much more. 

The Weekly Buzz: Cultural Differences

Do you have any clients who are based in a different country? In fields that benefit from 21st-century communication technology, like marketing, consulting, and software, the chances are very high that customers can be found across the globe. It’s much easier to connect with them than ever before, but cultural differences still remain.

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The Weekly Buzz: Going the Extra Mile

Efficiency is usually the name of the game in sales and marketing. What can you do to reduce the inputs of time and effort, while still getting good results? Then you have more time to reach out to more potential customers. Sometimes, though, putting in a little bit of extra human effort translates into a big reward. Kenn has recently found a number of articles that highlight these “extra mile” scenarios.

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The Weekly Buzz: Back to School

It’s that time of year. Maybe you are sending your kids back to school, or maybe you’re starting a new class yourself. Learning is something you can do both inside and outside of a classroom, though. The idea of learning for self-improvement was part of the genesis of this weekly blog: it comes out of the 40/20 Group, where Maestro teammates share their discoveries from their weekly 20 hours of personal and professional improvement. So if you are striking out to learn on your own, what are the best ways to go about it?

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The Weekly Buzz: You've Got Mail!

Email is a vital piece of today’s sales and marketing communications strategies. The Maestro Group sales acceleration team offers a popular training module on Effective Emails, but the role of email isn’t limited to the sales funnel. This week we came across a couple of interesting pieces that feature great tips for effective emails for marketing, networking, working with colleagues, and more.

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The Weekly Buzz: Heard It Through the Grapevine

If you had to choose between high profits and high customer satisfaction (CSAT), which would you choose? Well, in reality it isn’t much of a choice. If you don’t satisfy your customers, your profits are not going to stay high for long. Unless you happen to control a monopoly on a product or service people really need, they will not stick around if you leave them dissatisfied. On the other hand, if you build good buzz, you will attract plenty of business!

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The Weekly Buzz: Millennial Employees

How does your organization attract, nurture, and retain the best #marketing talent? If you aren’t hiring mature executives or college interns, quite a large segment of your talent pool today involves Millennials. These younger workers may have over fifteen years of experience or may just have graduated college. They are still developing new skills and can make a lasting impression on your company’s success.

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The Weekly Buzz: Doing Well While Doing Good

There’s a line in Weird Al’s hilarious “Word Crimes” song about knowing the difference between “doing good” and “doing well.” But can’t we do both at the same time? Maestro has recently had the good fortune to be able to share sales expertise with some nonprofit and academic organizations. Crafting synergy between sales success and a positive mission is very exciting! 

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The Weekly Buzz: Talking Tech

Many of our clients offer complex, innovative technology products and services to their customers. Our role as a sales and marketing agency is to help them convey their brand value in a way that really speaks to their target customers. This week we’ve been talking about the secrets of successfully communicating about cutting-edge technology.

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The Weekly Buzz: Gender Roles

Society today offers unprecedented freedom for more and more people to live the way they want to live. So why do companies’ expectations—revealed in everything from ad campaigns to marketing personas—stick to outdated gender roles that reality has left in the dust?

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Maestro Group Counted Among Finalists for the 2018 IES Sales Excellence Awards in the Sales Training Category

Today, Maestro Group announced it has been selected as a finalist for the 8th Annual Institute for Excellence in Sales (IES) Awards in the Sales Training award category. The award winners will be announced at the IES Award breakfast gala on June 15 at the Fairview Park Marriott in Falls Church, VA, just outside of Washington DC.

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