Maestro Group
We help you sell more, faster

blog

insights + trends

Our blog is an editorial site and collective of our experts dedicated to providing original research and cutting edge advice and insights. Read on to discover a range of topics that matter most to early and expansion stage businesses. Explore in-depth articles on sales, marketing, customer success, content development, training, and much more. 

 
KITEWIRE’s Jere Simpson: The Power of Persistence

Jere Simpson, CEO and founder of KITEWIRE Mobility, believes in making the most of opportunities and resources. The KITEWIRE Mobility brand takes inspiration from Benjamin Franklin, whose amazing accomplishments as an inventor came after failures both as a businessman and a scientist. KITEWIRE Mobility shares this scrappy perseverance to keep trying new ventures even after electrocuting yourself.

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The Weekly Buzz: Sharing Expertise

Are you ready to learn something really well? There’s no better way than by sharing your knowledge with others. As the Roman philosopher Seneca wrote, “homines dum docent discunt”—“People learn while they teach.” Maestro sales trainers get plenty of opportunities to share and hone their expertise, but you don’t have to quit your job and become a full-time trainer to get this benefit.

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The Weekly Buzz: Testing 1-2-3

How well do you understand yourself and the people you work with? Are some of your employees more efficient and fulfilled than others at the same type of work? Does your team need to develop some additional capabilities? This week at Maestro we were talking about StrengthsFinder and other ways to understand our capabilities as a team. So what are your strengths, and why do organizations care?

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The Weekly Buzz: Cultural Differences

Do you have any clients who are based in a different country? In fields that benefit from 21st-century communication technology, like marketing, consulting, and software, the chances are very high that customers can be found across the globe. It’s much easier to connect with them than ever before, but cultural differences still remain.

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The Weekly Buzz: Going the Extra Mile

Efficiency is usually the name of the game in sales and marketing. What can you do to reduce the inputs of time and effort, while still getting good results? Then you have more time to reach out to more potential customers. Sometimes, though, putting in a little bit of extra human effort translates into a big reward. Kenn has recently found a number of articles that highlight these “extra mile” scenarios.

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The Weekly Buzz: Back to School

It’s that time of year. Maybe you are sending your kids back to school, or maybe you’re starting a new class yourself. Learning is something you can do both inside and outside of a classroom, though. The idea of learning for self-improvement was part of the genesis of this weekly blog: it comes out of the 40/20 Group, where Maestro teammates share their discoveries from their weekly 20 hours of personal and professional improvement. So if you are striking out to learn on your own, what are the best ways to go about it?

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The Weekly Buzz: You've Got Mail!

Email is a vital piece of today’s sales and marketing communications strategies. The Maestro Group sales acceleration team offers a popular training module on Effective Emails, but the role of email isn’t limited to the sales funnel. This week we came across a couple of interesting pieces that feature great tips for effective emails for marketing, networking, working with colleagues, and more.

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The Weekly Buzz: Heard It Through the Grapevine

If you had to choose between high profits and high customer satisfaction (CSAT), which would you choose? Well, in reality it isn’t much of a choice. If you don’t satisfy your customers, your profits are not going to stay high for long. Unless you happen to control a monopoly on a product or service people really need, they will not stick around if you leave them dissatisfied. On the other hand, if you build good buzz, you will attract plenty of business!

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The Weekly Buzz: Millennial Employees

How does your organization attract, nurture, and retain the best #marketing talent? If you aren’t hiring mature executives or college interns, quite a large segment of your talent pool today involves Millennials. These younger workers may have over fifteen years of experience or may just have graduated college. They are still developing new skills and can make a lasting impression on your company’s success.

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