Maestro Group
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The Weekly Buzz

insights + trends

Our blog is an editorial site and collective of our experts dedicated to providing original research and cutting edge advice and insights. Read on to discover a range of topics that matter most to early and expansion stage businesses. Explore in-depth articles on sales, marketing, customer success, content development, training, and much more. 


The Metrics Marketers Need to Track

There are so many metrics out there to track your online marketing activities. It can get overwhelming, quickly. Below, we've compiled a list of the metrics you should at a minimum be tracking on a regular basis. 

  • Visitor-to-Lead Conversion Rate: number of visitors to your site per converted lead

  • Lead-to-MQL Conversion Rate: number of leads per MQL conversion

  • % Sales Accepted Leads: percentage of the total MQLs generated that sales accepts

  • MQL-to-Opportunity Conversion Rate: number of MQLs per opportunity conversion

  • Opportunity-to-Customer Conversion Rate: number of opportunities per closed/won customers

  • Lead-to-Customer Conversion Rate: number of leads that turn into customers

  • Sales Cycle Lengths: the total length of time between lead to successful closed customer; the incremental times between sales stages in your funnel