The Metrics Marketers Need to Track
There are so many metrics out there to track your online marketing activities. It can get overwhelming, quickly. Below, we've compiled a list of the metrics you should at a minimum be tracking on a regular basis.
Visitor-to-Lead Conversion Rate: number of visitors to your site per converted lead
Lead-to-MQL Conversion Rate: number of leads per MQL conversion
% Sales Accepted Leads: percentage of the total MQLs generated that sales accepts
MQL-to-Opportunity Conversion Rate: number of MQLs per opportunity conversion
Opportunity-to-Customer Conversion Rate: number of opportunities per closed/won customers
Lead-to-Customer Conversion Rate: number of leads that turn into customers
Sales Cycle Lengths: the total length of time between lead to successful closed customer; the incremental times between sales stages in your funnel