The Weekly Buzz: Get Social
Multichannel social media marketing is a high priority today. After all, a marketer’s job is to get out there and get talked about. But what steps do you need to take to ensure your social efforts pay off?
Too often, companies jump into social media without a clearer objective than “get likes and shares.” Make sure you understand how to convert those engagement metrics into qualified leads. Keith Quesenberry, author of Social Media Strategy: Marketing and Advertising in the Consumer Revolution, lays out the steps marketers should take to identify useful social media goals and then execute on them.
Make It Real
Authentic photos draw more attention on websites and social media. Photo site Twenty20 makes a case for the value of real, user-generated images over generic stock photos. When you dig into the research, it seems that the most important thing is to convey information with your images. Product photos that answer buyers’ questions attracted much more attention than large, beautiful stock photos in eye-tracking studies.
Find Good Tools
Rachel shared a collection of social media engagement tools. They help social media marketers search for content, plan future postings, and hop on board trending topics.
What are your favorite sites and supports for social media strategy and content? Let us know!