Maestro Group
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The Weekly Buzz

insights + trends

Our blog is an editorial site and collective of our experts dedicated to providing original research and cutting edge advice and insights. Read on to discover a range of topics that matter most to early and expansion stage businesses. Explore in-depth articles on sales, marketing, customer success, content development, training, and much more. 

 
Posts in weekly buzz
The Weekly Buzz - Leadership

What does it mean to be a great leader? Some would say that decision-making is the essential skill of a leader, while others look for a leader who helps their team members reach their potential. Leaders can be known for blazing a trail of success or for their specific technical competencies.

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The Weekly Buzz – July 17, 2019 – Motivational Reads

Not all motivational speakers are created equal. Some people come on stage peddling the same ideas we’ve already heard. Other folks might have ideas that work...for somebody else. So what makes a motivational speaker successful? Two factors: They lay out a new way of looking at things. And they have concrete steps to make the most of that new perspective.

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The Weekly Buzz – July 10, 2019 – Good Sports

Last week we took a break from the Buzz so everyone could enjoy a happy fourth of July. This week, we’d like to wish a “Happy Fourth” to the US women’s national soccer team. They powered to their fourth World Cup victory over the weekend! What a nice way to celebrate our nation’s birthday. With the USWNT in mind, this week’s Buzz is about sports.

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The Weekly Buzz – Stock Characters

What is a persona? If you answered “an essential tool for understanding your customers,” you would be right—but that’s not the whole story. We get the word “persona” from the ancient Romans. It was their term for a mask worn by a stock character in plays. In a large theater, familiar masks made it easy to see what kind of a person each actor was playing, like “grumpy old man” or “soldier.”

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The Weekly Buzz – Values, Part One

What is the most misunderstood word in the workplace? I would argue that it is “value.” Two “ values” are important in sales: the value your product or service can bring to a customer; and the ethical values that underpin how you do business. Both of these are just as important as they are hard to understand. This week, we’ll try to get clarity on ethical values, and next week turn to selling on value.

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The Weekly Buzz – Trust Fund

Last week the Buzz talked about uncertainty. The opposite of uncertainty is confidence or trust. Trust is about feeling certain that something will happen, and it takes a lot of the worry and failure out of business relationships. There are endless ways to build trust, but here are a few that popped up this week!

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The Weekly Buzz – Time Crunch

Happy Easter! And Passover! But if you’re Greek Orthodox, well, you’ll have to wait until next week to celebrate. How to schedule the major religious holidays was one of the biggest conflicts in the early middle ages. Time and date are frankly confusing conventions, even today. From time zones to Daylight Savings to trying to get a meeting on a prospect’s calendar, keeping track of time is still a challenge.

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