Case studies are one of the most memorable types of business writing you’ll encounter, but they’re also one of the hardest to pin down. They can be long or short, glossy and marketing-focused or dense and technical. (Oh, and the case studies you’ll see in business school are totally different from the ones you’ll see in marketing collateral.) Whichever type of marketing case study you’re trying to create, though, there are a few qualities that can really make it stand out.Read More
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