Maestro Group
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The Weekly Buzz

insights + trends

Our blog is an editorial site and collective of our experts dedicated to providing original research and cutting edge advice and insights. Read on to discover a range of topics that matter most to early and expansion stage businesses. Explore in-depth articles on sales, marketing, customer success, content development, training, and much more. 

Posts tagged case studies
The Weekly Buzz – The Case Is Afoot

Case studies are one of the most memorable types of business writing you’ll encounter, but they’re also one of the hardest to pin down. They can be long or short, glossy and marketing-focused or dense and technical. (Oh, and the case studies you’ll see in business school are totally different from the ones you’ll see in marketing collateral.) Whichever type of marketing case study you’re trying to create, though, there are a few qualities that can really make it stand out.

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