Maestro Group
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The Weekly Buzz

insights + trends

Our blog is an editorial site and collective of our experts dedicated to providing original research and cutting edge advice and insights. Read on to discover a range of topics that matter most to early and expansion stage businesses. Explore in-depth articles on sales, marketing, customer success, content development, training, and much more. 

Posts tagged personas
The Weekly Buzz – Stock Characters

What is a persona? If you answered “an essential tool for understanding your customers,” you would be right—but that’s not the whole story. We get the word “persona” from the ancient Romans. It was their term for a mask worn by a stock character in plays. In a large theater, familiar masks made it easy to see what kind of a person each actor was playing, like “grumpy old man” or “soldier.”

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