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Are you ready for a physics lesson? How about a sales-is-physics lesson? At Maestro Group, we often riff on Newton’s First Law by saying that “A deal in motion stays in motion, a deal at rest dies.” Sometimes, you can also learn from Newton’s Third Law: “For every action there is an equal and opposite reaction.” Now, I’m not adamant about “equal” and “opposite,” but it is very important to be ready to respond to any client or prospect action. This week we were thinking about how flexible, responsive behaviors can be transformative in every area of business.Read More