Maestro Group
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The Weekly Buzz

insights + trends

Our blog is an editorial site and collective of our experts dedicated to providing original research and cutting edge advice and insights. Read on to discover a range of topics that matter most to early and expansion stage businesses. Explore in-depth articles on sales, marketing, customer success, content development, training, and much more. 

 

The Weekly Buzz – Extra, Extra!

 

The Weekly Buzz is back with extra varied content, including links to videos, podcasts, infographics, or downloadable content in every post. In honor of that “extra” theme we’ll look at a few business trends that are “too much.” Turns out, though, excess can be better than expected.

Too Much Info

Sales leaders are hungry for data so they can develop sales strategies based on evidence, not just best guesses. The latest CSO Insights white paper from Miller Heiman reveals that sometimes we are ending up with more data than we know what to do with.

Too Many Options

Nobody feels great about buying something if there’s only one choice. But adding lots of choices in the mix can also cause confusion, and sometimes, effectively guide buyer choices without them realizing it. This “asymmetric dominance,” or “decoy effect,” is the focus of a great recent summary by some physicists, or watch this classic 2-minute video from economist Dan Ariely for a refresher!

Too Old

GOOD Magazine put out this thought-provoking infographic about the aging workforce. But MIT Technology Review argues that between artificial intelligence, automation, and keeping skilled older workers engaged, there are a lot of ways to make the best of the situation.

Is too much data a problem that plagues your sales leadership? Or are you still trying to figure out how to get the most out of your CRM? Check in with us at sales@maestrogroup.co to see how we can help get your sales ops to “just right.”

 
weekly buzzKeeley Schell