Maestro Group
We help you sell more, faster

The Weekly Buzz

insights + trends

Our blog is an editorial site and collective of our experts dedicated to providing original research and cutting edge advice and insights. Read on to discover a range of topics that matter most to early and expansion stage businesses. Explore in-depth articles on sales, marketing, customer success, content development, training, and much more. 

The Weekly Buzz – Webinars

Webinars have been around for over twenty years, but their popularity has exploded recently. Video-conferencing technology keeps getting better and better, enabling more cool features and larger groups of participants. Maybe your organization already uses webinars or maybe you’re thinking about it. Maestro dived into the medium this year. We love it and can’t stop talking about webinars!

Read More
The Weekly Buzz – Avoid This Conversation

Do you ever find yourself replaying a conversation in your head and wishing it had gone differently? Sometimes things go in a direction you don’t want simply because your priorities aren’t aligned with your prospect or conversation partner. Other times, though, things go off the rails for a reason that was completely avoidable. Here’s three pitfalls you can escape in the future!

Read More
KITEWIRE’s Jere Simpson: The Power of Persistence

Jere Simpson, CEO and founder of KITEWIRE Mobility, believes in making the most of opportunities and resources. The KITEWIRE Mobility brand takes inspiration from Benjamin Franklin, whose amazing accomplishments as an inventor came after failures both as a businessman and a scientist. KITEWIRE Mobility shares this scrappy perseverance to keep trying new ventures even after electrocuting yourself.

Read More
The Weekly Buzz: Sharing Expertise

Are you ready to learn something really well? There’s no better way than by sharing your knowledge with others. As the Roman philosopher Seneca wrote, “homines dum docent discunt”—“People learn while they teach.” Maestro sales trainers get plenty of opportunities to share and hone their expertise, but you don’t have to quit your job and become a full-time trainer to get this benefit.

Read More
The Weekly Buzz: Testing 1-2-3

How well do you understand yourself and the people you work with? Are some of your employees more efficient and fulfilled than others at the same type of work? Does your team need to develop some additional capabilities? This week at Maestro we were talking about StrengthsFinder and other ways to understand our capabilities as a team. So what are your strengths, and why do organizations care?

Read More
The Weekly Buzz: Cultural Differences

Do you have any clients who are based in a different country? In fields that benefit from 21st-century communication technology, like marketing, consulting, and software, the chances are very high that customers can be found across the globe. It’s much easier to connect with them than ever before, but cultural differences still remain.

Read More
The Weekly Buzz: Going the Extra Mile

Efficiency is usually the name of the game in sales and marketing. What can you do to reduce the inputs of time and effort, while still getting good results? Then you have more time to reach out to more potential customers. Sometimes, though, putting in a little bit of extra human effort translates into a big reward. Kenn has recently found a number of articles that highlight these “extra mile” scenarios.

Read More