Jere Simpson, CEO and founder of KITEWIRE Mobility, believes in making the most of opportunities and resources. The KITEWIRE Mobility brand takes inspiration from Benjamin Franklin, whose amazing accomplishments as an inventor came after failures both as a businessman and a scientist. KITEWIRE Mobility shares this scrappy perseverance to keep trying new ventures even after electrocuting yourself.
There just aren’t enough hours in the day, are there? Until we master the science of time travel, the solutions to this problem are limited. Basically we can either sleep less (not a good idea for most people) or use our time more wisely and work smarter.
Writing emails can be daunting. You know what you want to say but don’t know the best way to say it. At Maestro, we use a handful of tactics to ensure our written ideas are smart and straightforward. Here are some favorites:
Who stayed up way too late on Tuesday? After Election Day, it can feel like time for a nice break from politics. Well, too bad. Politics are everywhere. In the office, political savvy can make a big difference in your effectiveness—and happiness.
What is your deepest fear? When I was a kid, I was terrified of clowns. I hated their hats, and birthday parties could get uncomfortable. Luckily, I got over my phobia. It might be reasonable, though, to fear the following three items…
Are you ready to learn something really well? There’s no better way than by sharing your knowledge with others. As the Roman philosopher Seneca wrote, “homines dum docent discunt”—“People learn while they teach.” Maestro sales trainers get plenty of opportunities to share and hone their expertise, but you don’t have to quit your job and become a full-time trainer to get this benefit.
After digging into the value of failure, it’s time for the Buzz to look at success. You did it! Congratulations, you deserve to be proud. Now, how can you best leverage that win into more and greater success?
Learning from failure and persevering are essential to the founding philosophy of the Phoenix Sales Method. Lots of team members had favorite quotes, videos, and thoughts to share when we got talking about failure this week.
What does reading have to do with sales and marketing? Well, no matter what you do, reading can stretch your mind and help you grow into new knowledge and skills—what the Maestro 40/20 Rule is all about. Here’s a roundup of some suggested reading.
How well do you understand yourself and the people you work with? Are some of your employees more efficient and fulfilled than others at the same type of work? Does your team need to develop some additional capabilities? This week at Maestro we were talking about StrengthsFinder and other ways to understand our capabilities as a team. So what are your strengths, and why do organizations care?
Do you have any clients who are based in a different country? In fields that benefit from 21st-century communication technology, like marketing, consulting, and software, the chances are very high that customers can be found across the globe. It’s much easier to connect with them than ever before, but cultural differences still remain.
Efficiency is usually the name of the game in sales and marketing. What can you do to reduce the inputs of time and effort, while still getting good results? Then you have more time to reach out to more potential customers. Sometimes, though, putting in a little bit of extra human effort translates into a big reward. Kenn has recently found a number of articles that highlight these “extra mile” scenarios.
It’s that time of year. Maybe you are sending your kids back to school, or maybe you’re starting a new class yourself. Learning is something you can do both inside and outside of a classroom, though. The idea of learning for self-improvement was part of the genesis of this weekly blog: it comes out of the 40/20 Group, where Maestro teammates share their discoveries from their weekly 20 hours of personal and professional improvement. So if you are striking out to learn on your own, what are the best ways to go about it?
Email is a vital piece of today’s sales and marketing communications strategies. The Maestro Group sales acceleration team offers a popular training module on Effective Emails, but the role of email isn’t limited to the sales funnel. This week we came across a couple of interesting pieces that feature great tips for effective emails for marketing, networking, working with colleagues, and more.
If you had to choose between high profits and high customer satisfaction (CSAT), which would you choose? Well, in reality it isn’t much of a choice. If you don’t satisfy your customers, your profits are not going to stay high for long. Unless you happen to control a monopoly on a product or service people really need, they will not stick around if you leave them dissatisfied. On the other hand, if you build good buzz, you will attract plenty of business!
Grabbing an audience’s attention works best when you can engage as many senses as possible. In marketing today, that means video is king. Combine a flow of images with well-chosen words to engross your audience and exponentially increase the power of your message.
“A recession is coming.” “This salesperson will be a good hire.” Our clients this week have been confronting a number of problems that ask them to try to predict the future. (Sadly, the marketing wizards can’t help.) As it turns out, people are pretty bad at prediction.
How does your organization attract, nurture, and retain the best #marketing talent? If you aren’t hiring mature executives or college interns, quite a large segment of your talent pool today involves Millennials. These younger workers may have over fifteen years of experience or may just have graduated college. They are still developing new skills and can make a lasting impression on your company’s success.
What’s ethical when it comes to persuasion? Sales and marketing professionals use insights from psychology to try to understand their customers. But they also want to influence them. Sometimes, that attention to persuasion pushes the boundaries.
The ancient saying “Divide and conquer” is a powerful reminder that organizations are stronger when they overcome internal differences. In sales and marketing, though, sometimes everybody wins when you highlight differences instead.
There’s a line in Weird Al’s hilarious “Word Crimes” song about knowing the difference between “doing good” and “doing well.” But can’t we do both at the same time? Maestro has recently had the good fortune to be able to share sales expertise with some nonprofit and academic organizations. Crafting synergy between sales success and a positive mission is very exciting!
Many of our clients offer complex, innovative technology products and services to their customers. Our role as a sales and marketing agency is to help them convey their brand value in a way that really speaks to their target customers. This week we’ve been talking about the secrets of successfully communicating about cutting-edge technology.
Multichannel social media marketing is a high priority today. After all, a marketer’s job is to get out there and get talked about. But what steps do you need to take to ensure your social efforts pay off?
Data and statistics are powerful and persuasive. Analytics can help you decide what strategy is working best for your organization. And the right numbers add a powerful, attention-grabbing punchline to content.
Relationship-based sales and outbound marketing are time- and labor-intensive strategies. So, it’s no surprise that many companies are turning an eye toward inbound marketing. This week we share 3 key digital lead gen recommendations for you to consider as you plan or evaluate your process.
Society today offers unprecedented freedom for more and more people to live the way they want to live. So why do companies’ expectations—revealed in everything from ad campaigns to marketing personas—stick to outdated gender roles that reality has left in the dust?
Today, Maestro Group announced it has been selected as a finalist for the 8th Annual Institute for Excellence in Sales (IES) Awards in the Sales Training award category. The award winners will be announced at the IES Award breakfast gala on June 15 at the Fairview Park Marriott in Falls Church, VA, just outside of Washington DC.