Many of our clients offer complex, innovative technology products and services to their customers. Our role as a sales and marketing agency is to help them convey their brand value in a way that really speaks to their target customers. This week we’ve been talking about the secrets of successfully communicating about cutting-edge technology.
Multichannel social media marketing is a high priority today. After all, a marketer’s job is to get out there and get talked about. But what steps do you need to take to ensure your social efforts pay off?
Data and statistics are powerful and persuasive. Analytics can help you decide what strategy is working best for your organization. And the right numbers add a powerful, attention-grabbing punchline to content.
Relationship-based sales and outbound marketing are time- and labor-intensive strategies. So, it’s no surprise that many companies are turning an eye toward inbound marketing. This week we share 3 key digital lead gen recommendations for you to consider as you plan or evaluate your process.
Society today offers unprecedented freedom for more and more people to live the way they want to live. So why do companies’ expectations—revealed in everything from ad campaigns to marketing personas—stick to outdated gender roles that reality has left in the dust?
Today, Maestro Group announced it has been selected as a finalist for the 8th Annual Institute for Excellence in Sales (IES) Awards in the Sales Training award category. The award winners will be announced at the IES Award breakfast gala on June 15 at the Fairview Park Marriott in Falls Church, VA, just outside of Washington DC.
In sales, people and relationships are super important. And much of the work around building relationships with people happens in meetings. How do you get prospects to agree to meet? When you walk into a meeting with a prospect, client, or your team, how do you make sure the time is well spent?
At Maestro, we’re always talking about sales. This week several of our discussions have been about how salespeople are able to provide more value when they have a better understanding of their customers’ needs. Here are three of those needs.
So when did I fall in love, and how did it happen? In particular, there was one sales experience that taught me what sales was all about: Listening to people, earning the right to make suggestions, and getting them to the right solution. What follows, is the story of that experience.
The best sales calls/meetings are reflective of the same behavior that makes a first date run smoothly. If you take the first few minutes to learn about the prospect your call will be much more successful.
There are so many metrics out there to track your online marketing activities. It can get overwhelming, quickly. Below, we've compiled a list of the metrics you should at a minimum be tracking on a regular basis.